A 360-degree customer view is a comprehensive understanding of a customer, achieved by integrating data from various touchpoints and systems, providing insights into their preferences, behavior, and needs.
In today’s digitally-driven world, the ability to deliver a personalized and seamless customer experience has become a crucial competitive advantage for businesses. However, several challenges stand in the way, including data silos, the proliferation of disparate applications, a lack of IT resources, and the demand for faster integrations.
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