Usually, business stakeholders are no data experts. They are primarily interested in getting insights out of data, upon which they can take the appropriate actions. As a result, it is difficult for stakeholders to know what is possible until an analyst shows them. Furthermore, they have no idea about the effort it requires to deliver valuable insights.
In today’s fast changing market, it is rather impossible for business stakeholders to define clear and feasible goals upfront. Also, when an opportunity presents itself, the company needs to explore and act on it faster than its competitors.
Consequently, requirements often come in very late with tight deadlines. Even when the analytics team is finally able to deliver the required insights, the objectives might have already changed, or it is not entirely how business expected it to be.
Multiple Speed Approach
We have developed an agile methodology with a “multiple speed approach”. This approach allows us to divide a Data Hub in two main parts. The first part is the integration of all data source systems, while the second part will be for the consumption of the data for analytics and applications.